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I feel it’s especially crucial with people who provide you service - customer support, technical support, internal IT.

Often those people are not treated as equals, and remembering their name can make a big difference in how they feel.

It’s useful not only in our work - when I’m calling some customer service, I always try to remember their name, and use it throughout the conversation.

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Absolutely, there's never a reason not to and it has an even bigger effect when used here as you stand out compared to the poor way they are often treated.

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